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Restaurant Week is the most edible time of the year!

 

Scroll down to the bottom of the page to sign up for Restaurant Week

 

Restaurant Week will send diners on a tasting tour throughout the entire state. During the campaign participating restaurants must offer a multi-course lunch and/or dinner at a value-added price giving locals (and visitors) the chance to channel their inner foodie and finally try that restaurant on their wish list. Participating restaurants are not only known for their exceptional cuisine, they also spare no expense to give diners an extraordinary culinary experience

 

Restaurant Week is produced and trademarked by the SCRLA, with the goals of increasing consumption, fostering innovation and inspiring consumer confidence in our restaurant members – because after all, you are where you eat!

 

Get Involved!

This is the perfect time to find new customers, generate repeat business, and grow the bottom line. The Restaurant Week campaign is a powerful business tool that offers full “brand-to-hand” marketing stewardship year-round and to ensure ongoing success, we continually develop new promotional programs and encourage the spirit of innovation.


Marketing Initiatives:

The goal of Restaurant Week is to highlight the numerous and diverse dining options throughout the midlands. Restaurant weeks are designed to help boost business during what is typically a slower time of the year for local restaurants in the each area.

 
Restaurants aren’t the only business to benefit from Restaurant Week. It helps increase tourism, therefore increasing revenues for hotels, stores and other local businesses. We use the Restaurant Week campaign as a platform to showcase our states restaurant diversity as well as help build it’s culinary reputation. Marketing efforts target consumers interested in food, beverages and travel.

 

Restaurant Week Toolkit

It all starts with advertising. We make sure Restaurant Week participants are in-the-know and we’ve got all the bases covered to let them choose how they want to receive the information. Whether they visit your website, ours, various social media outlets or simply dine out during the weeks leading up to the event we’ve made it a priority to keep them informed.

 

Registered participants can access the Restaurant Week Tool Kit which includes:

- Permission to use the Restaurant Week Logo and Images
- Official Campaign Poster
- Restaurant Week Promotional Check Suffer
- Media Release Template
- Window Cling letting your customers know you are an official participant

 

Website Presence:
All participating restaurant that sign up are listed on RestaurantWeekSouthCarolina.com. This site offers maximum exposure as 100% of all marketing will be directed to this website. Consistently the Restaurant Week campaign generated nearly 1 million page views on the website - EACH YEAR in just 11 days. Diners use this website to make decision on where to eat.

The website will feature the following information:
- Restaurant name with links to the restaurant’s website
- Address with links to google map directions
- Telephone number with mobile click to call option
- Cuisine type and special amenities options
- Full Restaurant Week Menu with prices for up to five courses

- Location / Geo-filter services

- Upload up to 5 images of your choice

- Social media links

 

In addition to - RestaurantWeekSouthCarolina.com, local restaurants weeks have their own URL with a landing page highlighting their region.


 

- RestaurantWeekBeaufort.com
- RestaurantWeekCharleston.com
- RestaurantWeekColumbia.com
- RestaurantWeekFlorence.com
- RestaurantWeekGreenville.com

- RestaurantWeekMyrtleBeach.com

- RestaurantWeekSpartanburg.com

- RestaurantWeekRockHill.com

 

Menu Design:

Popular menus have included two or three courses offered at a flat price; such as 3 courses for $30 or 3 courses for $20. Your menu is up to your chef, however, historically restaurants have offered a minimum of three courses. It is best to offer a few options for each course as well as include up-sell items such as wine, beer or cocktail pairings. It is highly encouraged that the menu be a special value so your diners can see the difference from your regular menu prices.

The menu must be offered every day that the restaurant is open for the duration of the campaign.

 

Need more information?

Call or email us at 803-765-9000 or info@scrla.org

 

 

 

 











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