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SCRLA Marketing and Operations Conference Agenda




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Tentative Schedule of Events

March 22-23, 2021 • Kiawah Island Golf Resort • Kiawah Island, SC



Monday, March 22, 2021    
 8:00 am  Pre-Conference and Vendor Registration  
 9:00 am Pre-Conference Workshops
 Total Team Makeover with Darron Denington, Service with Style  
 Making the right decision before you buy; understanding how to use property condition assessments to your advantage with Tyler Fletcher & John Horner, BLE Engineers  
10:30 am    Registration and Marketplace    
10:30 am  

Networking with Refreshments in the Marketplace

12:00 pm  




1:00 pm  

Opening Speaker



  Michael Gallagher, Brick Store Pub, Atlanta, GA  
2:00 pm  

 Networking Break with Refreshments in the Marketplace

2:30 pm   Educational Session Series #1    

An In-depth Conversation about Whisky and Tequila

 No Room for Human Trafficking
 How To Give Up Order Without Giving Up Your Checkbook  
 Brand Strategies - Key indicators it's time for a refresh  
3:15 pm   Networking Break with Refreshments in the Marketplace    
3:45 pm   Educational Session Series #2    
Wines by the Glass -Tools for selecting the perfect list  
 Social Media and Today Top Influencers Panel  
 Rethinking Revenue Management  

Avoiding Contract Pitfalls with your Sales and Catering Agreements

4:30 pm   Hospitality Happy Hour with vendors in the Marketplace  
 Join us for for an open bar and a culinary showcase from the Sysco Corporate Chefs    
6:30 pm   Dine out on the Island- Dinner on your own    

Tuesday, March 23, 2021

7:30 am  

Registration and Breakfast in the Marketplace

8:30 am  

General Plenery Session



9:30 am   Networking Break with Refreshments in the Marketplace    
9:45 am   Educational Sessions Series #3    

Total Marketing Makeover

 Employment Law Compliance for SC Hospitality Employers  
 Everything you wanted to know and more about third party delivery companies  
 Workshop #4 - TBA  
10:30 am   Networking Break with Refreshments in the Marketplace    
11:00 am   Educational Session Series #4    

Building a Biller Beverage Program - A panel of experts share their experiences

 Taking Your Healthy Menu to the Next Level  
 How to Easily Set Par Levels  
 Lodging Market Trends in South Carolina and Beyond    
12:00 pm  

Closing Luncheon



  S.H.I.N.E. Live Your Most Vibrant Life with Nichole Greer  
2:00 pm    Adjourn



















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