This isn't just a trade show—it’s a celebration. In honor of 50 years of serving the hospitality industry, the show is giving away a massive $10,000 in cash for their 50th Anniversary!

For half a century, this show has been the premier marketplace for hospitality professionals in our region. This year, we invite you to join us in Myrtle Beach to find the tools you need to stay competitive in 2026.

Why You Should Attend:

• Inventory You Can Use: Connect with vendors featuring products that are ready to ship—no more waiting on backorders.

• Marketplace Savings: Take advantage of show-floor efficiencies and do competitive shopping all in one "Fabulous Resort Location."

• Industry Knowledge: Stay up to date with the latest products and services designed specifically for our industry's evolving needs.

• Professional Chef Competition: American Culinary Federation and the South Carolina Seafood Challenge that showcase top talent and offer attendees a unique opportunity to witness amazing culinary skills.

Event Details:

• When: January 27, 28 & 29, 2026

• Where: Myrtle Beach Convention Center (directions)

• Cost: Free to hospitality industry professionals

• Registration: Save time and pre-register to attend here

The SCRLA is excited to support this milestone 50th-anniversary event. Don’t miss this opportunity to gain the connections and savings your business deserves.

Be sure to attend and register for the $10,000 cash prize! 

We hope to see you on the show floor!