SCRLA Enters Partnership Agreement with New Performing Rights Organization

The South Carolina Restaurant and Lodging Association (SCRLA) recently entered into a new partnership agreement with AllTrack Performing Rights, the fastest growing Performing Rights Organization (PRO) in the United States, to issue discounted music licenses to its members.

Proper music licensing is fundamental to any business that plays music or hosts live performances, whether at a restaurant, hotel, bar, or nightclub. A PRO clears music for businesses and passes the resulting royalties on to songwriters and publishers each time their songs are played by any of the following means: audio streaming, TV or video streaming, background music services, live performances, live DJs, karaoke, digital files, and jukeboxes.

AllTrack is exclusively dedicated to aggregating independent, aspiring, and professional creators and publishers across all major genres including country, hip hop, pop, and rock, and making their music available to businesses throughout the world.

“We are thrilled to partner with the SCRLA, as South Carolina is home to some of the best and most unique restaurants and hotels in the country,” said Brian Mullaney, Chief Revenue Officer for AllTrack. “We believe the music we represent is the perfect complement to what the state has to offer its visitors and residents.”

Through this partnership, AllTrack will seamlessly provide SCRLA members the blanket protection they require under United States Copyright Law. AllTrack’s tech forward approach makes the process of obtaining a blanket license easier than ever and provides the required protections that cannot be obtained from background music subscription services.

Businesses are required to have a performance license to play copyrighted songs in their establishments that the public can hear and enjoy.

“Music and entertainment for many hospitality businesses are key to the success of their operations,” said Susan Cohen, President and CEO of the SCRLA. “We are pleased to offer our members valuable savings when paying their music licensing fees.”

AllTrack will provide a 15% discount for all SCRLA member restaurants and hotels on their annual licensing fees, which vary by member type and size. In addition, an incremental percentage will be given back to the South Carolina Restaurant and Lodging Foundation to support post-secondary scholarships, industry-related school-to-career programs, and workforce development initiatives.

Click here to take advantage of this exclusive member benefit and save money on music licensing fees through AllTrack Performing Rights.

About AllTrack

AllTrack Performing Rights is the only full-service global performing rights organization (PRO) established specifically to represent independent music creators – songwriters, composers, producers and publishers. AllTrack issues simple and efficient blanket music license agreements to businesses permitting them to use all of AllTrack’s music, both ethically and in compliance with copyright law, and distributes the resulting fees as royalties to its affiliated creators when their music is performed in public. An AllTrack license permits businesses to play music by all means of public performance as defined under copyright law, including via streaming services, background services, TV, cable, radio, digital files, jukeboxes and other recorded means, and to host live music, DJs, karaoke, comedic and other similar performances at their locations. Through the ongoing development and use of cutting-edge technology designed to eliminate inefficiencies, AllTrack is committed to providing a near effortless compliance solution for businesses and creators, resulting in a hyper-efficient, fair and balanced marketplace for all. Visit alltrack.com to learn more.