Session One: Developing a Marketing Plan that Improves ROI

What you'll learn in Matt's first session:

• The ABR mission
• The value of your customer's attention
• Why engagement trumps all
• Why you need to be hungry to gather data

Key Point: Influencing 600 customers is all you need to impact your sales by $100,000

Session Two: ABR = Attract, Build, Retain

What you'll learn in Matt's second session:

• The ABR mission
• The customer acquisition funnel
• How to retain a customer's attention online
• Why not all attention is created equal

Key Point: You need to have a system in place to attract attention, build a database, and retain customers.

Who is Matt Plapp?

Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He’s owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI!

Since 2016 they’ve changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform & America’s Best Restaurants Media Company.