Beginning in early 2026, À la Heart Grand Strand will launch a vital safety net providing emergency financial assistance to hospitality employees along the Grand Strand facing unforeseen personal crises.
We are actively seeking foundational partners to ensure a robust launch in early 2026. By joining the À la Heart Grand Strand Founding Circle, you signal your commitment to the stability and well-being of the workers who power South Carolina's most critical industry.
Your contribution directly builds the fund's capital
The Myrtle Beach area's hospitality industry is the engine of our local economy. When a dedicated employee faces a sudden emergency, it impacts their family, their employer, and the continuity of business. This fund is designed to ensure our workforce has the support needed to navigate critical times and remain a stable part of our community.
This initiative has been established through the generous contributions and hard work of our founders, and in formal partnership with the Myrtle Beach Area Hospitality Association and the South Carolina Restaurant and Lodging Association.
Our Vision: To cultivate a resilient and inclusive environment by supporting our critical hospitality employees in times of need across the Grand Strand and greater South Carolina.
We invite you, as a committed business leader and philanthropic partner, to join us in supporting the foundation of our industry—its people.
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